Category Archives: multimedia

How to make a viral science video

Image: hitthatswitch/Flickr

Image: hitthatswitch/Flickr

Ever wondered what makes a video go viral? As an online science video producer I’m constantly mulling over this question, trying to figure out the right formula of content and style to create a popular video.

Some students of YouTube claim that viral videos have common characteristics.  Kevin Nalty, a professional marketer and “weblebrity” with over 187 million views on YouTube, thinks he has the formula at least partially figured out. He writes in his  book “Beyond Viral: How to attract customers, promote your brand and make money with online video” that viral videos tend to include these types of content:

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A few of my favorite science and nature documentaries

David Attenborough in "The Life of Mammals"

David Attenborough in "The Life of Mammals" Image: BBC Worldwide

Editor’s note: This post originally appeared on scienceofthetimes.com

It’s 2011 and one of this year’s goals  is to relaunch this blog. When I started ScienceoftheTimes.com back in ’09 my goal was to build and grow a “portal” website that would cover a lot of different areas of science. But this is a fool’s errand unless you have limitless time and resources to play with.

So ScienceoftheTimes.com is back with a more personal bent and  a new focus, which is to explore the intersection of science, journalism and multimedia. Or in other words, I’ll  mostly be writing about how we tell true stories about the natural world using all of the modalities of multimedia available to us in the 21st century…whew! Don’t worry–I promise it will be fun.

So with that, let me start by sharing with you some of the science and nature documentaries that have made an impression on me over the years and continue to be a source of inspiration as I create my own body of work.  If you think I’ve missed an awesome movie or three let me know in the comments.

Death by Design:Where Parallel Worlds Meet (Friedman/sBrunet, 1995)

This is a documentary about apoptosis–a.k.a. programmed cell death; a topic most documentary producers wouldn’t touch with a very long stick.  But it’s  artfully pulled off  by Jean-Francois Brunet and Peter Friedman (a microbiologist and film director, respectively) by blending archival footage of Hollywood musicals with microcinematography of cells committing suicide.

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VIDEO: A Profile of Celiac Disease

Celiac disease, an allergy to gluten, may be the most underdiagnosed health problem in America today. Health officials estimate more than two million Americans  suffer from it, but only a small fraction of cases are ever diagnosed.

In the spirit of Celiac Disease Awareness Month, Science of the Times brings you the story of Kelly Courson, a 37-year old receptionist who was confronted with a bewildering array of symptoms in her early twenties. After years of misdiagnosis by doctors,  she recognized her illness as Celiac disease and began treating herself.

Now she helps other Celiac sufferers adjust to a gluten-free lifestyle through her website Celiac Chicks.

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