Category Archives: science journalism

How to make a viral science video

Image: hitthatswitch/Flickr

Image: hitthatswitch/Flickr

Ever wondered what makes a video go viral? As an online science video producer I’m constantly mulling over this question, trying to figure out the right formula of content and style to create a popular video.

Some students of YouTube claim that viral videos have common characteristics.  Kevin Nalty, a professional marketer and “weblebrity” with over 187 million views on YouTube, thinks he has the formula at least partially figured out. He writes in his  book “Beyond Viral: How to attract customers, promote your brand and make money with online video” that viral videos tend to include these types of content:

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Ten Must Read Science Stories of 2009

2009-stories-collage

If you are looking for an exhaustive, comprehensive list of 2009′s best science stories–you have come to the wrong place. If that’s your cup of tea, I’ll direct you to Scientific American’s incredibly complete and insightful slide show of the year’s biggest stories.*

Instead, what follows is a compendium of the ten stories that I personally found interesting, culled from the mysterious depths of my Facebook and Twitter accounts. These are articles that, for one reason or another, I deemed compelling enough to share with my friends and colleagues–and now with you. And just like the seconds counting down to 2010, we’ll start with number ten and work our way down to number one.

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Wealth of Multimedia Surrounds Ardipithecus Paper in Science

Artist's rendition of Ardipithecus ramidus. (credit: J.H. Matternes)

Artist's rendition of Ardipithecus ramidus. (credit: J.H. Matternes)

Yesterday saw a blizzard of media surrounding the Ardipithecus paper published in the October 2nd issue of Science. A quick Google search reveals more than 600 articles published on the subject since yesterday morning.

If you don’t know already know, Ardipithecus (affectionately known as Ardi by some) is a hominid fossil discovered in Ethiopia some 15 years ago. However, the buzz is not about the fossil discovery itself, but rather the insight that Ardi is an early ancestor of humans–something that wasn’t entirely clear until now. This revelation is making scientists rewrite the book on early hominid history and also their vision of the last common ancestor we shared with chimps, more than four million years ago.

Somewhat reminiscent of the American Natural History Museum’s “missing link” campaign back in May, Ardi also has its own primetime cable television special that airs October 11th on the Discovery Channel. But if you just can’t wait, there is already a wealth of multimedia on-line to quench your Ardi thirst.

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